“The greatest impact that BTN has had so far is that I can now see exactly how my advertising dollars are performing as a cost of leads as well as cost of sales. I have been able to redirect the money from poor performing advertisers to advertising that actually works!. I am also much more aware of how much free advertising I actually get from previous customers and referrals. This has led to improved customer service and is now a real priority with the office, sales and installation staff.”
Peter D., Ontario, Canada
- No more marketing manager’s “data tracking” person necessary!
- No more sales reps that “snow” you!
- No more advertising reps that sell you false hopes for lots of money!
A real time, cloud software CRMA, Customer Relationship Management System Analytics (or in simple terms, a CRM on steroids)
Is your seller with the top conversion ratio really your best seller?
- Sales reps closing ratios and conversion ratios
- Types of jobs closed
- Lead sources closed
- Contract Sizes and Cost of Job in comparison with Closing Ratios
You know that 50% of your marketing dollars work, but do you know WHICH 50%? Are those dollars going in an endless hole with no idea of a Return on Investment?
- Advertising cost per lead for accurate lead cost analysis
- Advertising cost per sale for accurate sales cost analysis
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